Adobe Analytics

Adobe Analytics

Website : https://www.adobe.com/fr/data-analytics-cloud.html

About us
Adobe Analytics analyze your customers profils to send them personalized emails.

Selected list of retail KPIs where Adobe Analytics has an impact

Marketing

  • Customer satisfaction rate

Marketing e-commerce

  • Click volume
  • Unique versus returning visitors rate
  • Website traffic
  • Evaluation score

Sales

  • footfall
  • Average basket
  • Units per transactions

Sales e-commerce

  • Conversion rate e-commerce
  • Average basket e-commerce

Supply Chain

  • Shipping Costs

Selected list of departments that might have an interest in using Adobe Analytics

Marketing

  • Marketing Management

Selected list of retail objectives where Adobe Analytics can contribute

Marketing

  • Customer Relationship Management
  • Optimize advertisement